Priyanka Rawat
Co-Founder & CEO, WTS Communications
PHONE
Address
Building – 109,
Paryavaran Complex, Saket
New Delhi – 110030
In this fast-paced world, every brand needs to stand out with its own story – something that clicks with today’s young and ever-evolving audience.
That’s where What’s The Story steps in.
We specialize in crafting fresh, unique narratives for what we like to call ‘breakthrough brands’ – those that aren’t afraid to break the rules and push the boundaries. Our storytelling style is all about helping these brands shine and connect with their audiences in ways that matter.
Our team of PR experts excels in building and maintaining your brand’s reputation. We create strategic PR campaigns that captivate your audience, enhance your image, and establish your brand as an industry leader.
In the era of personal branding, we help individuals craft a compelling personal brand that resonates with their audience. We’ll work closely with you to develop a unique identity that leaves a lasting impression.
Harness the power of social media with our comprehensive social media management services. We develop engaging content, drive organic growth, and monitor your online presence to ensure your brand shines on platforms that matter most.
Content is king, and we’re here to create captivating, relevant, and shareable content across various mediums. Whether it’s written articles, stunning visuals, or captivating videos, we have you covered.
Leveraging influencer partnerships can be a game-changer. We identify and collaborate with influencers who align with your brand, ensuring authentic and impactful engagement with your target audience.
From concept to execution, our event planning and management team will bring your events to life. Whether it’s a product launch, conference, or promotional event, we’ll handle all the details for a seamless experience.
"Working with What's The Story has been a game-changer for us. Priyanka and Paromita bring more than just agency expertise—they operate with a founder’s mindset. They’ve worked alongside us, offering valuable feedback and guidance as if they were part of our internal team. This collaborative approach sets them apart from other agencies and has been instrumental in our growth.”
“Our journey with What's The Story has been instrumental in Truke's evolution from a budding wearable brand to one of India's top six. At every stage of our growth, they’ve provided tailored support—building a strong foundation of brand awareness and thought leadership while ensuring a consistent and strategic PR presence. Their team aligns seamlessly with our vision, always adapting their approach to keep us connected with our audience. We truly value WTS as a trusted, long-term strategic partner.”
"What's The Story has been a valuable partner in shaping our communication strategies, offering insights that align perfectly with our vision. Their deep understanding of the travel and hospitality sector has significantly enhanced our storytelling, and their strategic approach has added immense value to our brand. It’s been a truly collaborative and fruitful partnership and we hope to continue the success."
“I’ve had the opportunity to collaborate with the team at What’s The Story. Their thoughtful approach to PR and social media, paired with their keen insights into the startup and investor landscapes, made a strong impact on achieving my communication goals. The team's innovative thinking and well-crafted content are excellent resources for businesses looking for driving engagement and building a solid brand presence.”
“Working with What's The Story was an amazing experience. The team fully grasped my brand's vision and made sure our message reached the perfect audience. Their proactive approach and commitment to the story elevated our visibility significantly.”
We helped NEWME, a fast-growing fashion-tech brand, position itself as a category leader for GenZ women in India. Our work spanned brand storytelling, leadership positioning for the founders, and consumer campaigns, guiding their brand journey from the pre-Series A stage onwards.
Truke is one of the fastest growing budget audio brand. Through a long association with W.T.S, where the team helped the brand with multiple product launches and thousands of positive brand collaborations delivering positive product reviews, Truke has become one of the most promising audio brand manufacturing all its products in India.
We partnered with MyHealthcare, a digital health-tech leader, to position the brand as an integrated healthcare solutions provider for hospitals across Tier II and beyond cities in India. A key success was the launch of MyHealthFin, the brand’s healthcare financing vertical, which supported their mission to digitize healthcare services.
Spotlighted Avantika Malhotra’s award-winning collections, Spring Summer 2024 and Whispers in the Current, emphasizing the harmonious blend of sustainability and innovation. With her roots in India, our campaign highlighted how Avantika’s aesthetic approach proves that style and eco-consciousness can coexist, with low-waste practices being integral to her design process.
We have been instrumental in elevating Zostel’s brand presence as a community-led, experience-driven travel and hospitality company. Positioned as the go-to choice for young Indians seeking affordable and unique accommodations, whether for solo adventures or group excursions, we focus on strategic communication and positioning to expand Zostel’s legacy in the travel industry.
From announcing new leadership to launching products, What’s The Story partnered with Zingavita to enhance their awareness campaign. The strategic announcement of funding by the team significantly boosted the brand’s visibility among stakeholders. This collaboration not only highlighted Zingavita’s growth and innovation but also attracted considerable attention within the industry, positioning the brand favorably in the market. With a focus on impactful messaging, the partnership successfully engaged audiences and reinforced Zingavita’s commitment to its mission, ultimately enhancing its reputation and reach in a competitive landscape.
Complementing your business goals with brand storytelling
With a proven track record across diverse sectors, including consumer tech, enterprise tech, start-ups, lifestyle, travel, and hospitality, we bring a wealth of experience to the table.
Our team’s rich blend of backgrounds, experiences, and perspectives fuels our creativity
We thrive on ideation, constantly pushing boundaries to deliver fresh concepts that cut through the noise and leave a lasting impression.
We don’t just work for you; we work with you.
We don’t just create campaigns—we deliver measurable impact. Our focus is on driving tangible results that boost your brand and bottom line.
Look no further than the team at What’s The Story (W.T.S). In a world inundated with information, we are a young team of creative minds which believes in the transformative power of stories that truly resonates, inspires, and drives change.
Co-Founder & CEO, WTS Communications
Building – 109,
Paryavaran Complex, Saket
New Delhi – 110030
Copyright © 2024 Whats The Story | Made by Raft Creative Studio
Copyright © 2024 Whats The Story
Made by Raft Creative Studio